Why Advertise In Yellow Pages?
AccessCustomers can find you 24 hours a day, 7 days a week, 365 days a year.
Reach
Yellow Pages reach 76% of American adults
in the average month, 57% in the average week, and 17% daily. American
adults refer to the yellow pages almost twice per week 1, 83% of advertisers
agree that the Yellow Pages reach customers not reached by other media. 2
Active
Almost half (46%) of Yellow Page references
are by people who are actively shopping. 3
Influence
70% of Yellow Page users are influenced
by the information in Yellow Pages ads to help them make shopping decisions. 4
New Customers
Yellow Pages are a reference medium,
they provide a high percentage of new customers (over 50%). 5
Action
85% of Yellow Page users take action by making
a call or visit. 6 86% of users make a purchase! 7
Response
The average local display ad generates
more than 800 calls per year. 8
Results
On average, Yellow Page advertisers earn
$14 for every dollar invested. 9
Sources: 1. Myprofessionaladvertising.com 2. Statistical Research, Inc. (SRI), an independant research firm, study results from 1995-96 combined. 3. Facts and Media Guide 2004-2005, Yellow Pages Association 4. Facts and Media Guide 2004-2005, Yellow Pages Association 5. Myprofessionaladvertising.com 6. 2002 YPIM/YPPA Industry Usage Study, National Results 7. Facts and Media Guide 2004-2005, Yellow Pages Association 8. Facts and Media Guide 2004-2005, Yellow Pages Association 9. CMP Associates, Nov. 2001.
